Wednesday, April 4, 2018 - 18:00

Lecture: Visualizing Branches of Knowledge
Manuel Lima, Fellow of the Royal Society of Arts, founder of VisualComplexity.com, Design Lead at Google, and a regular teacher of data visualization at Parsons School of Design
Chandler Auditorium 

As a direct embodiment of hierarchy and multiplicity, the tree diagram has lasted hundreds of years as one of the most enduring archetypes in the history of visual communication, illustrating a variety of topics such as family ties, moral values, systems of law, domains of science, biological species, hard disk drives, database schemas, and online discussions.

Tied with the publication of “The Book of Trees: Visualizing Branches of Knowledge,” this talk will cover over 800 years of human culture through the lens of the tree figure, from its entrenched roots in religious medieval exegesis to its contemporary, secular digital themes. The talk will reveal the evolutionary history of this universal metaphor, showing us the incremental adoption of a stylized, abstract construct, as well as a recent emergence of new visual models, many employing advanced computer-generated algorithms. This lecture is presented by UF Biolink, a Creative Campus Initiative Project and the UF Biodiversity Institute. More information here